Mixed Mode

Mixed-mode surveys include are those that use various research techniques for one research project – for example, both online and telephone data collection. There are many researchers who use a combination of ABS (Addressed Based Sampling) and CATI (Computer Assisted Telephone Interviewing), which are both probability-based sampling techniques, to achieve greater overall representation in their research. At I/H/R Research Group, we can assist you with mixed or multi-mode surveys and can help you with the sampling methodology and sample creation as well through our sister company Scientific Telephone Samples. Contact us today to learn more at [email protected].