Telephone Data Collection (CATI)

Representative data collection using wireless and landline telephone-based research.

Are you looking for a research solution that covers 97% of US households? Are you looking for more representative research and polling results that just cannot be achieved with online sample? CATI (Computer Assisted Telephone Interviewing) is the answer. CATI is a time-tested “gold standard” that allows for accurate measurement and can be used with pure probability-based RDD (Random Digit Dialing) sampling in both the wireless and landline sampling frames. Targeted sampling frames can also be used to increase overall efficiency and achieve lower costs per interview – however, at the expense of statistical representation. At I/H/R Research Group, we are experts in telephone sampling and CATI data collection and will be happy to discuss all the benefits/pitfalls and establish a sampling plan to meet your research objectives.

Our experienced CATI team delivers representative best-in-class data across a variety of categories including consumer, political polling, CSAT, NPS, B2B, healthcare, tracking, multilingual, mixed-mode, qualitative recruiting, and executive interviewing. Our state-of-the-art Las Vegas call center has 52 stations (expanding to 90) complete with live digital call monitoring/recording on all stations to ensure quality. We are experts in conducting low incidence studies using pure probability RDD sampling to maximize representation and adhere to traditional AAPOR/government-based data collection standards. We offer fully TCPA compliant wireless data collection and leverage top quality sampling from sister company Scientific Telephone Samples to ensure representative sampling methodology. Our seasoned team, high quality standards, and affordable CPI for both landline and wireless interviews distinguishes us from the rest.

Contact the I/H/R CATI team today at [email protected] to discuss how we can make your next telephone study a success.